Business analysis and website structure design
Work began with an analysis of the company's operations and the future architecture of the web system. The client offers a wide range of services: customs clearance, warehouse processing, product labeling, logistics, legal support, vehicle registration, and rail freight handling. If all these areas were presented as a single long list, it would be difficult for users to understand the differences between services and find the right path.
Therefore, during the analysis phase, the team divided the content into several semantic levels. The first level was designed to quickly explain the company's profile and key advantages. The second level guides the user to specific service areas. The third level provides details on individual services, terms of operation, infrastructure, and available contact methods.
This logic formed the basis of the web application's architecture and the site's navigation model. At the top level, we established sections for the company, services, licenses, news, job openings, and contacts. Within the services section, we created specific categories so that visitors could go directly to customs clearance, the warehouse complex, labeling, logistics, legal support, or vehicle registration. The current site structure is built precisely on this principle.
An important task was to maintain a balance between corporate presentation and practical utility. The site needed to demonstrate the company's scale, experience, and infrastructure while simultaneously helping users quickly get a consultation or navigate to the service they need.
Brand identity and logo development
The project included not only website development but also the creation of the brand's visual foundation. During the design phase, we developed the company logo and interface mockups. The visual concept had to align with the client's specific industry, so the design was built around the image of a reliable, high-tech, and large-scale organization.
The design system had to work equally well on the homepage, individual service pages, news, job openings, documents, and contact forms. This required pre-defining typography, grids, and rules for using headings, cards, buttons, images, information blocks, and navigation elements.
We also accounted for the large amount of industry-specific content. The pages had to maintain their visual structure even when displaying lengthy descriptions, legal information, licenses, price lists, and news.
User journey design
For a corporate website in the logistics sector, the primary user journey rarely ends with just viewing the homepage. A potential client arrives with a specific task: to clear cargo, store goods, apply mandatory labeling, organize transport, or get a consultation.
Therefore, the interface was built around a sequential user journey.
On the homepage, key service areas are presented as individual cards with brief descriptions and links to detailed pages. The site also highlights company experience, the scale of operations, infrastructure features, clients, and the latest news.
Contact forms are not limited to a single section. Users can submit a request after learning about the company or a specific service without having to return to the top of the page. This approach shortens the path to conversion and increases the practical value of the corporate resource.
Developing a modular page system
The project involved developing core sections, coding the page layouts, and creating an administrative panel for content management.
A modular approach allowed for the use of consistent components across different pages:
- header screens;
- service cards;
- feature blocks;
- company metrics;
- project galleries;
- contact forms;
- document lists;
- news and related content;
- contact and navigation blocks.
With this approach, new pages can be assembled from pre-built elements while maintaining a consistent style and interface behavior. This is especially important for a company that frequently updates services, publishes news, adds licenses, and expands its informational content.
Standardized components also simplify maintenance: changes to a shared element can be applied to all pages where it is used simultaneously, rather than manually adjusting each section.
Developing the administrative panel
An administrative panel was created to allow for independent site management. Its purpose is to separate content management from the source code, enabling the client's staff to update information without needing the technical team.
The admin interface allows for managing the content of main sections, services, news, job openings, contact information, documents, and visual assets. When designing this system, it was crucial not just to provide a set of text fields, but to preserve page structure and minimize the risk of accidentally breaking the layout.
Therefore, content is logically divided into typed entities. Each type has its own set of fields and display rules. This approach makes the content management system more intuitive for editors and ensures consistency across all publications.
Having an administrative panel significantly reduces ongoing maintenance costs: the client can independently update news, documents, service lists, and other operational information.
Multilingual structure
The site includes a toggle for switching between Russian, English, and Chinese versions. This aligns with the nature of the terminal's operations, which involve international shipments and corporate clients.
When developing a multilingual corporate website, it is important to consider not only text translation but also content structure. For each language version, header lengths, button labels, contact data formats, and the composition of specific materials may vary.
Therefore, interface components must work correctly with varying amounts of text, and the administrative panel must allow for managing language versions without creating entirely independent sites.
Performance and media content management
The corporate website contains a large number of photographs of the terminal, warehouses, railway infrastructure, transport, and production processes. While images help convey the scale of the facility, they can also significantly slow down page loading.
For this reason, it was essential to implement media optimization, proper image scaling, and lazy loading for secondary content. The page structure must remain stable even when new photos are added via the administrative panel.
This is especially important for mobile users and visitors with unstable connections: key information, navigation, and forms must become accessible before heavy visual assets.
Deployment and testing
The final stage involved deploying the project on the client's servers, setting up internet access, testing the system, and making necessary adjustments.
Before launch, it was necessary to verify core user scenarios: navigation, page transitions, contact forms, administrative panel functionality, responsiveness, and content display across different devices.
The accuracy of informational materials, links, contact details, documents, and forms was verified separately. For a corporate website, errors in these elements can directly impact client inquiries and company credibility.
